Our time

ATTIE was created to express the characteristics of risk, free will, and creativity. Conceptually, we wanted to indulge and participate in the art world however finding placement for our unique product was a struggle in the beginning. The idea of slowing things down, while being environmentally conscious, yet not taking the technical approach to our creative backings is what we are most proud of. With minimal experience in the watch industry it wasn’t before long our founder saw an opening to manifest change for the future with how art can be interpreted.

First thing was to understanding our position in who we were and where we wanted to take this idea. This lead us to our core values which allowed us to understand and channel our creative challenges ahead. We began with the community, knowing our idea would solely stem from artist and their work figured we would network amongst our street artist in SOHO, NYC to introduce our concept. Next came the collaborations. Mixing ideas of different art styles and concepts seemed to be on an influx in the mainstream marketing industry but it was time to show the same concept on a much smaller scale. Diversity followed as our next value which showed we weren’t biased as to who we were willing to work with and also a better way to expand our concept amongst industries. Our fourth value was a key element into the core essence of ATTIE. Starting all original pieces on broken dials, malfunctioning wrist watches, the idea seemed from seeing the dial as the canvas and the watch casing as the frame. Just as viewing the ‘Mona Lisa’ in the Louvre, in Paris, or ‘Girl With a Pearl Earring’ at Mauritshuis in the Netherlands, ATTIE’s perception is to display from micro to macro levels of how art could be viewed and displayed. It wasn’t a concern for us to apply acrylic to nonfunctional timepieces, and the only cost behind the idea was the risk factor. This also showed our environmental enthusiasm towards, one mans trash is another man’s treasure. Lastly and final value we thrive off is spreading awareness. All aspects of ATTIE was created off the sole belief in taking risk, to deliver a much bigger message. We encourage our followers and believers in this brand to tackle each day, obstacle, or idea with this ideology as well.

With ATTIE’s fourth year in production, we have managed to be featured in Galerie Protégé located in Chelsea, NYC and currently watches being located in The Bishop on Bedford gallery in Brooklyn, New York. With these early accolades in our first year of production, it was time to spread our message to the mainstream audiences as to what we are producing. This project was created to show the willingness and desires to be a positive influence, and inspire individuals of all age groups everything is possible if you take the time to allow your thoughts to manifest into fruition. Our goal is to create one of one artifacts which grasp the attention of our audience across the globe. That being stated we ensure every ATTIE timepiece is hand painted and design to be one of kind. These timeless artifacts are made to represent individuality and ensure like a snowflake, no two are alike. ATTIE would also like to express this project wouldn’t be possible without the fallen soldiers in all our lives, whose inspired us to be the individuals we are today. Enjoy the journey, and waste no time.

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